Rudie

This brand was my first foray into fashion. From 2021 - 2024 I designed and sold cute and comfortable everyday statement pieces that honored the history of counterculture through the ages. Inspired by my upbringing in the world of punk rock, Rudie’s brand identity was built in the image of backyard concerts, raucous house parties, and all things DIY.

Concept, identity, art direction, strategy

Photography: Madeline Leary + Vivian Khanounsay

Graphic Design + Collage: Ruby Wortis